5 Ways To Increase Google AdSense RPM
If you’re using Google AdSense to monetize your website a figure you should be keeping a close eye on is the RPM which is the amount of revenue you’ve earned per thousand visitors. So, let’s say for example your AdSense RPM for a month is at $5 meaning for every 1,000 visitors you’ll have earned $5. Assuming your site receives 10,000 visitors within that month that totals to $50, not bad.
In reality however the number are never quite that easy and for the majority of website owners trying to monetize their sites using Google AdSense an RPM of $5 is a distant dream and seems like an unachievable goal. Whilst it’s not uncommon for people to see their RPM rise well above $5 it is a reasonable and realistically achievable target.
Increase your earnings by improving your RPM. Here are five simple tips on how to increase your Google AdSense RPM and therefore earn more revenue from your sites.
Place your AdSense units above the fold
If your ad units are all shown right at the bottom of the page below the fold it’s likely that the majority of your visitors won’t even get to see them never mind click on them. You should aim to have your AdSense ad units above the page fold and positioned in line with your page content.
Blend the colors into your site
By matching the colors of your AdSense ads with the color scheme of your site users are much more likely to click on the ads. An effective and proven way of boosting your click through rate is to set the ad unit background and border to be the same color as your web pages background. By keeping the colors consistent the ads will look as if they’re a part of your content and will be much more attractive to your visitors.
Concentrate on getting targeted traffic
It may sound crazy to not want more traffic but there comes a point where you should think about the quality of the traffic your site is getting. If you’re running a site about disco shoes and the majority of your visitors are only interested in dog toys then they’re simply not going to click on your adverts. This means that your pageviews may have gone up but both your click through rate and RPM will go down. I’m not saying that you should block any untargeted traffic – just try to make sure you’re getting links and exposure from sites related to your own.
Move your higher earning ads to the top
From my experience one of the best performing AdSense ad formats is the 300×250 and the 336×280 rectangles. You should use channels to identify which of your ad units are performing the best and move these above the fold and into view of the visitor. It makes sense – if a particular ad unit is earning more than all of the others it should be immediately visible to the end user so that if they do decide to click on one of your ads you’re getting the most as you can out of it.
Keep trying new things
Once you’ve found a good mixture that works – the perfect position, the best color scheme and the highest paying ads in the most important places you shouldn’t just stop. AdSense revenue over time fluctuates dramatically and can change in very short periods of time. You should constantly keep refreshing your AdSense placements and keep experimenting with new positioning, color schemes and order.
If you stick at it your Google AdSense RPM should start to increase and you’ll also begin to see improvements in your revenue. The important thing here is to keep a close eye on the numbers and check them regularly. Increasing your AdSense RPM to $5 and above is achievable and your potential earnings are vastly higher if you take the time to optimize.
