Are SEO tools helpful?

In various communities and forums across the web, there is a lot of talk about SEO and SEO tools. Some people think that all you need to do is to look for the correct software and your ranking will improve right away. A few say that tools are of no use and that optimizing it manually is the only way to go. Still, even some claim that if you use these SEO tools, there is a chance that your website may be banned. Let’s discover the real truth through this article.

Naturally, there is no software that can magically give you a good ranking on Google. If there was, everyone would be using it and Google would be baffled. It would probably result in everyone being ranked first but the first one who used the software would be on top. Same thing still, fight for the top.

Behind Every Ranking: A Hidden Toolset

Now there are some SEO tools out there that don’t give you instant ranking but instead help you optimize your site or blog. There are also SEO tools that don’t do much because the user doesn’t know how to configure or use it properly. Though we are provided with tools we can use, the problem still lies with our knowledge on how they are to be used to our advantage.

SEO tools can help you in numerous ways. One is through researching data for you. Afterwards, they analyze the data and help you plan out your strategy. In some tools, the data is not accessible though you are given tips. Though the tips are already there, it would still be wiser if you have a rough estimate of how many searches related to your keyword were made. Two is better than one but one is better than nothing. That is why a keyword research tool is of utmost importance. I can’t imagine how a person who doesn’t trust SEO tools would do this manually.

Tool Up or Fall Behind

Secondly, SEO tools are helpful when the tasks you are performing become iterative. Examples of these tasks are reporting, backlink checking, popularity checking and rank checking. Though this can be done manually, you would be wasting a lot of time on it. Though it is an important task, the time spent on it could be used to further improve your site. Doing SEO purely manual is really difficult and time consuming if you consider all the tasks required of you.

Clicks Without Tools? Think Again

Really, SEO tools help you save time and energy in doing the things you need to make your site or blog productive. Don’t overly rely on them though. It is your skills and creativity that matter. After all, these tools were made by man and so what it can do, we can do as well.